ContigoApp

Envejecer solo en México significa perder autonomía, no por falta de salud, sino por falta de alguien disponible. Growing old alone in Mexico means losing independence, not because of poor health, but because there is no one available to help.

Un servicio híbrido de monitoreo no invasivo en el hogar más acompañamiento humano bajo demanda para trámites y citas, accesible en distintos niveles de precio, que permite a la persona mayor mantener su independencia sin que la familia tenga que estar físicamente presente todo el tiempo. A hybrid service that combines non-invasive home monitoring with on-demand human support for appointments and paperwork. It offers different price options and helps older adults stay independent without requiring their family to be physically present all the time.

De acuerdo al INEGI, en México, 2.5 millones de personas de 60 años o más viven solas; de ellas, 40.5 % señala que nadie las cuida regularmente cuando se enferman. Además, 51.2 % manifiesta necesitar compañía, 48.3 % requiere acompañamiento para atender asuntos médicos y 31.8 % necesita apoyo para realizar compras, trámites o acudir a citas. Estos datos muestran una correspondencia directa entre el problema existente y los servicios que proponemos. La solución también es relevante porque cubre el espacio que existe entre dos alternativas limitadas: depender completamente de un familiar o contratar cuidados permanentes, que pueden resultar costosos e innecesarios para una persona que todavía puede valerse por sí misma. Al combinar monitoreo no invasivo con acompañamiento humano bajo demanda, ContigoApp ofrece apoyo únicamente cuando se necesita, sin convertir a la persona mayor en un sujeto pasivo de vigilancia. -- According to the most recent official data available from Mexico’s National Institute of Statistics and Geography (INEGI), 2.5 million people aged 60 and older in Mexico live alone. Among them, 40.5% report that no one regularly cares for them when they become ill. In addition, 51.2% say they need companionship, 48.3% require support to attend to medical matters, and 31.8% need assistance with shopping, completing administrative tasks, or attending appointments. These figures demonstrate a direct alignment between the existing problem and the services we propose. The solution is also relevant because it addresses the gap between two limited alternatives: relying entirely on a family member or hiring full-time care, which may be costly and unnecessary for someone who is still capable of living independently. By combining non-intrusive monitoring with on-demand human support, ContigoApp provides assistance only when it is needed, without turning older adults into passive subjects of constant surveillance.

1. Cuidadores formales pagados 2. Familiar que sacrifica tiempo/trabajo 3. Apps de monitoreo pasivo 4. Apps de cuidadores on-demand 5. Dispositivos con gps y SOS 1.Paid professional caregivers 2.A family member who gives up time or work 3.Passive monitoring apps 4.On-demand caregiver apps 5.GPS and SOS devices

La única solución en México que combina seguridad pasiva en casa con acompañamiento activo para trámites y citas, diseñada para que el adulto mayor sea el protagonista, no el objeto pasivo de vigilancia. The only solution in Mexico that combines passive home safety monitoring with active support for paperwork and appointments, designed to keep older adults in control, rather than treating them as passive objects of surveillance.

1. Diseño centrado en la agencia, no en la vigilancia 2. Red de acompañantes certificados 3. Alianza con INAPAM (infraestructura pública) 4. Precio por capas 1.Designed around independence, not surveillance 2.A network of certified support professionals 3.Partnership with INAPAM and its public infrastructure 4.Tiered pricing

Hijo o hija adulto (35-55 años), de clase media a media-alta, en zona metropolitana de México, con un padre/madre de 60+ que vive solo o con apoyo limitado, y que hoy asume personalmente parte de la carga de trámites/acompañamiento de sus padres mientras trabaja tiempo completo. An adult son or daughter aged 35–55, from a middle- to upper-middle-income household in a metropolitan area of Mexico, with a parent aged 65 or older who lives alone or has limited support. They work full-time but currently handle part of the responsibility for their parent’s paperwork, appointments, and day-to-day support.

1. Awarenes: Alianzas con clínicas, bancos, etc. Prestaciones laborales (para hijos del adulto mayor) 2. Interest: Familiar de adulto mayor investiga. Importante transmitirle mensaje de "dignidad" 3. Trial: Onboarding conjunto, visita para hacer las primeras pruebas. Primera solicitud hecha por el adulto mayor por sí mismo. 4. Paying customer: Familiar contrata subscripción activa 5. Retención: Familiar contrata diferentes servicios a medida que el adulto mayor va ganando confianza en el servicio para atender otros trámites por su cuenta. (Riesgo: que adulto mayor no se independice y continue solicitando ayuda recurrentemente a sus familiares. Significaría que nuestro servicio no le sirve. 1.Awareness: Partnerships with clinics, banks, and other organizations. The service could also be offered as an employee benefit for people who support an older parent. 2.Interest: A family member researches the service. It is important to communicate a message of dignity and independence. 3.Trial: The older adult and the family complete the onboarding together. An initial home visit is provided to test the service, and the older adult makes the first request independently. 4.Paying customer: The family member purchases an active subscription. 5.Retention: As the older adult gains confidence, the family adds different services so they can handle more appointments and paperwork independently. Risk: The older adult may continue relying on family members instead of becoming more independent. This could mean that the service is not achieving its purpose.

1. Susto de salud o emergencia menor. 2. Disponibilidad limitada de familiares. 3. Ausencias frecuentes en el trabajo. 1.A health scare or minor emergency. 2.Limited family availability. 3.Frequent absences from work.

1. Tranquilidad sin necesidad de estar presente 2. Qué papá/mamá sigue sintiéndose capaz 3. Adulto mayor puede gestionar sus trámites de acuerdo a sus deseos. 1.Peace of mind without needing to be physically present. 2.Knowing that their parent still feels capable and independent. 3.The older adult can manage appointments and paperwork according to their own preferences.

Fase 1: Entrevistas de descubrimiento Entrevistas (adultos mayores + familiares). Objetivo: validar o tumbar la hipótesis central de "autonomía activa" antes de gastar un peso en tecnología. Fase 2: Concierge manual, cero producto Antes de construir sensores o app, operar el servicio a mano con 5-8 familias reales en una sola zona de Monterrey. Fase 3: Prototipo tangible Con aprendizajes de la fase concierge, introduces el primer hardware simple (aplicación o interfase amigable) y un flujo semi-manual de solicitud de acompañamiento (aunque sea por WhatsApp Business, no una app completa). Pruebas con 15-20 familias. Fase 4: MVP real Ya con patrones claros de qué funciona, elaborar la app mínima, enfocada primero en el lado del adulto mayor (solicitar ayuda con un botón grande y simple) más un dashboard básico para el familiar. Logramos PMF cuando familias que renuevan su suscripción sin que se lo recordemos, y si adultos mayores inician solicitudes de ayuda por sí mismos de forma recurrente, no solo en la primera semana de novedad. Phase 1: Discovery interviews Interview older adults and their family members. The goal is to validate or reject the main “active independence” hypothesis before spending any money on technology. Phase 2: Manual concierge service, no product yet Before building sensors or an app, run the service manually with 5–8 real families in one area of Monterrey. Phase 3: Tangible prototype Using what we learn from the concierge phase, introduce the first simple technology, such as an easy-to-use app or interface. Add a semi-manual process for requesting support, even through WhatsApp Business instead of a complete app. Test it with 15–20 families. Phase 4: Real MVP Once we clearly understand what works, build a basic app focused first on the older adult. It should allow them to request help through one large, simple button. It should also include a basic dashboard for the family. We achieve product–market fit when families renew their subscriptions without reminders and older adults regularly request help by themselves, not only during the first week when the service is new.

1. % de adultos mayores que inician al menos una solicitud de ayuda por sí mismos en su primer mes (métrica más importante, valida la tesis de autonomía activa). 2. Retención de suscripción a 30/60/90 días, segmentada por nivel de precio. 3. % de familias que suben de nivel después de un evento de uso real 4.Tasa de renovación sin recordatorio. 1.Percentage of older adults who make at least one help request by themselves during their first month. This is the most important metric because it validates the active independence hypothesis. 2.Subscription retention after 30, 60, and 90 days, divided by pricing tier. 3.Percentage of families that upgrade after a real service experience. 4.Renewal rate without reminders.

1. Directo al consumidor, pero con toque humano en la venta. Landing page + WhatsApp Business como canal principal de conversión 2. Canal institucional/B2B2C Clínicas geriátricas y consultorios de médicos familiares Beneficios corporativos (RH) INAPAM y el futuro Sistema Nacional de Cuidados 1.Direct-to-consumer, with a human touch in the sales process A landing page and WhatsApp Business as the main conversion channels. 2.Institutional/B2B2C channel Geriatric clinics and family doctors Corporate employee benefits through HR departments INAPAM and the future National Care System

Legal structure: Start as a Mexican equivalent of an LLC (S. de R.L. de C.V.) during the pilot — simple, liability protection, flexible ownership. Convert to a SAPI de C.V. (Mexico's version of a C-Corp) once we bring in outside investors — it's the structure they expect. Financing by phase: Phase 1-2 (concierge pilot): Bootstrap + friends & family, keeps full ownership while we validate the "active autonomy" hypothesis. Phase 3 (prototype, 15-20 families): Angel investors, via SAFE/convertible note — fits our "idea to PMF" stage. Phase 4+ (MVP app, PMF proven): Impact funds / foundation grants — these require proven impact metrics, which is exactly what our PMF metrics already track (self-initiated requests, renewal without reminders), and they align naturally with our INAPAM/Sistema Nacional de Cuidados connection. Alignment: SAFEs early keep things simple and founder-friendly (no valuation fight yet); founders keep control through validation; impact investors are chosen specifically because their success metric (social impact) matches ours, not just financial return.