The Launch Path Canvas 2.0

ESGforce

Saved to cloud · Aug 6, 2026, 3:50 PM

The Why?

The core reason your venture exists

Problem

Large corporations need to reduce ESG risks across their international supply chains and collect reliable compliance and reporting data—but most of their Latam suppliers are SMEs new to ESG, lacking the knowledge and resources to comply, which makes training and follow-up costly.

Click to edit

Solution

A two-sided AI-enabled SaaS that; - Helps SMEs in Latam start managing ESG criteria by developing a strategy, objectives, projects and reporting with measurable metrics and visual evidence. - Allow large corporations to pay for the platform used by their selected suppliers in exchange for giving them access to their information and enabling effective communication.

Click to edit

Why it Matters

Large corporations can create the right mechanisms and incentives for SMEs in Latam to begin managing ESG, improving their socio-ecological impact and contributing to a more sustainable world.

Click to edit

Competition

How you stack up in the market

Landscape

- In-house training and follow-up of supply chain - Outsourced consulting or project development services related to ESG or sustainability ESG management software (for large corporations): SAP Sustainability Control Tower Mircrosoft Cloud for Sustainability Net Zero Cloud - Salesforce ESG management software (for SMEs): Workiva, Pulsora, apiday Supply Chain / Procurement With ESG: Assent, ecovadis

Click to edit

Positioning

Designed for SMEs: most tools are designed for the large corporations and experts, not easy, step-by-step guides with both AI support and consulting services add-ons. Designed for Latam needs: Most tools are eurocentric or american, without adapting to Latam working culture and own compliance. Designed for impact: Most tools are designed for metrics and report or suppliers rating/evalutation, not to trains and assist in their strategy, goals and projects to co-create impact. Co-creation systemic approach to sustainability.

Click to edit

Unfair Advantage

Direct contact with Latam SMEs In-field personal support of founding team as consultants.

Click to edit

Customers

Who buys and why now

ICP

Large international corporations with high complience and reporting pressure, that require supply chain infromation (such as European companies and CSRD) that have SME suppliers in Mexico and Latam. Beachhead markets: manufacturing industries such as automovile. electrodomestics and aeroespace with SME suppliers in the north of Mexico. Other markets: packaged food and bevareges industry, cosmetics & farma, and chemical industry.

Click to edit

Funnel

Top-down B2B2 - Approaching large corporations through their sustainability department or supply chain department: Prospecting through LinkedIn marketing. Video call demo. Free/low cost 30 day-demo with selected supplier + consulting support. Suscription plan with more suppliers. Cross-sale of other services such as certification.

Click to edit

Trigger

Large corporations: Complience with reliable Scope 3 (supplier's) data Minimizing ESG risks: operational and reputational Reducing duedilligence costs Reducing Training and folloup-costs Reporting impact and Corporate Social Responsability (CSR) SMEs: Sales for large corporations (integrate to their value chain) Access to funds

Click to edit

Top 3 Benefits

Large corporations: 1. Improve transparency, traceability, and risk management across their value chain, reducing operational and reputational exposure from suppliers. 2. Cut costs and gain more reliable data than in-house training and supplier follow-up for Scope 3 compliance. 3. Obtain and organize the multimedia evidence needed to demonstrate and report their supply-chain responsibility initiatives and impact. Latam SMEs: 1. Increase sales/income by integrating to a value chain that requieres ESG management. 2. Mitigating its own ESG risks and complience (reduce costs). 3. Access to funds that requiere ESG or sustainability information.

Click to edit

PMF(D)

Path, metrics, and distribution

Path to PMF

Generate MVP and learn: Large corporations: - Are large corporations really interested in developing their supplier's ESG capabilities with willingness to pay? - A reachable economic buyer with spending authority exists within the sustainability or supply chain departments? - Will they actually show preference (increase sales / generate better contracts / purchase frequency) with suppliers with better ESG? . What are the most common problems when interacting with Latam suppliers and obtaining data? (i.e. knowledge, resources, priority, cultural barriers, language barriers, etc). Are we helping to solve them? - Whats the actual cost of doing so right now? Are they aware of it and want to reduce costs or efforts? Quantify the corp's real all-in cost today: internal full-time equivalent hours, consultants, failed follow-ups, incomplete/late data, cost of a data gap in an audit or bid - What are the current initiatives with suppliers? Do they have ongoing ESG projects and specific metrics? Is it hard for them to visualize and organize the information with transparecncy? - What are the main metrics / impacts that they are interested in and how to integrate the information at the end with their own ERPs/software? Will they actually see a benefit from the information we provide? Latam SMEs: - Will they actually prioritze ESG and use the tool with the promise of a better integration in the value chain of a large corporation? - A representative (not unusually capable) Latam SME can produce compliant, evidence-backed data with the tool, at tolerable effort/cost? - Are they willing to provide real-time visibility of their metrics and advances to the large corporation? Will the infromation be truthfull and reliable? - Will they find enough value to have active users visiting the platform at least twice a month?

Click to edit

PMF Metrics

Number of large corporations willing to pay for the tool for their suppliers (suscriptions) Corporate cost reduction / savings or cost avoidance generated by using the tool Number of SMEs using the tool with active users at least twice a month. Usage of key features: strategy, goals and projects with metrics.

Click to edit

Distribution

Direct to customer: Online (AI + SaaS) Personal video calls and visits Other consulting firms could be in an affiliate program.

Click to edit

Economics

Unit economics and how you fund the plan

Economics

Setup
$247,000.00
Gross/unit
$9,000.00
Op/mo
$175,000.00
Click to edit

Capital Strategy

Angel investor Development team with vesting opportunities

Click to edit

Your work is saved automatically to the cloud.