The Launch Path Canvas 2.0

OncoPath

Saved to cloud Β· Aug 6, 2026, 3:49 PM

The Why?

The core reason your venture exists

Problem

Cancer patients in Mexico are bombarded with a lot of information during their journey. Much of this information is false or lacks scientific support, and helpful information gets lost in this infodemia. Doctors often hold information on nutrition, side effects, etc during consultation So patients feel overwhelmed, confused and lost in the chaos of what can and cannot help them

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Solution

One internet-based hub that offers supported information in advances, availability of treatments in Mexico, nutrition, emotional effects, etc. highlighting what works and how to access it with scientific supported information

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Why it Matters

The increase of cancer cases in Mexico is on the rise, and patients are finding harder and harder to discern amongst the information that can be offered on-line and by people in general, creating more stress and confusion for patients and caregivers

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Competition

How you stack up in the market

Landscape

Social Media: facebook, instagram, Tiktok Organizations: FUCAM General public Doctors

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Positioning

Within this landscape of competitors and alternatives, how is your venture positioned?

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Unfair Advantage

What unique advantage does your startup have that may help you defend from competitors?

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Customers

Who buys and why now

ICP

What do you think your startup's Ideal Customer Profile will be?

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Funnel

Cancer diagnosis Signup to the Hub Browse desired information (type of cancer, type of information required)

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Trigger

A diagnosis of the disease

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Top 3 Benefits

One-stop hub for needed information Support with scientific support Certainty

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PMF(D)

Path, metrics, and distribution

Path to PMF

Test landing page with cancer patients and hospitals

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PMF Metrics

Number of signed patients Clicks to the hub Social media mentions of the hub

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Distribution

Direct

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Economics

Unit economics and how you fund the plan

Economics

What are the Unit Economics for this venture, what do we expect the CAC:LTV to look like, and what are our capital needs?

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Capital Strategy

What source and structure of capital will best align interests between founders, employees, shareholders, and investors?

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