The Launch Path Canvas 2.0

DOEAT Student Finance FIntech

Saved to cloud · Aug 6, 2026, 2:55 PM

The Why?

The core reason your venture exists

Problem

Many university students in Colombia lack timely access to affordable financing for meals and tuition, putting their well-being and academic continuity at risk.

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Solution

Many university students in Colombia lack timely access to affordable financing for meals and tuition, putting their well-being and academic continuity at risk.

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Why it Matters

Financial difficulties can cause students to skip meals, delay tuition payments, interrupt their studies, or drop out of university.

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Competition

How you stack up in the market

Landscape

ICETEX educational loans. Bank and consumer loans. Credit cards. University payment plans. Buy-now-pay-later platforms. Family loans and informal lenders. Scholarships and emergency funds.

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Positioning

ICETEX educational loans. Bank and consumer loans. Credit cards. University payment plans. Buy-now-pay-later platforms. Family loans and informal lenders. Scholarships and emergency funds.

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Unfair Advantage

Partnerships with universities and campus food providers. Funds restricted to education and food expenses. Student-specific credit assessment. Academic, payment, and consumption data. Direct payment to universities and approved merchants.

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Customers

Who buys and why now

ICP

University students in Colombia who: Are actively enrolled. Need temporary financing for meals or tuition. Have limited access to traditional credit. Have a potential repayment source. Use digital financial services. Secondary customers are universities seeking to improve tuition collection, student retention, and food security.

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Funnel

Awareness through universities or social media → digital registration → identity and enrollment verification → credit application → risk assessment → loan offer → digital acceptance → direct disbursement → repayment → repeat use or referral.

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Trigger

Upcoming tuition deadline. Insufficient monthly food budget. Delayed family support or scholarship payment. Unexpected financial emergency. Risk of losing university enrollment. Start of a new academic semester.

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Top 3 Benefits

Continued access to university education. Reliable access to daily meals. Fast and responsible digital financing.

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PMF(D)

Path, metrics, and distribution

Path to PMF

Interview students and universities. Test demand with a manual pilot. Launch an MVP at one university. Measure repayment and repeat usage. Improve the credit-risk model. Expand to additional universities and cities.

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PMF Metrics

Number of applications. Approval and acceptance rates. Active borrowers. Credit utilization. On-time repayment rate. Default rate. Repeat usage rate. Customer acquisition cost. Customer lifetime value. Student retention rate. Meals and tuition payments financed. Number of university partners.

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Distribution

University enrollment and payment portals. University finance and student-support offices. Campus cafeterias and nearby restaurants. Student ambassadors and associations. Social media and digital advertising. Referral programs. Partnerships with employers, foundations, and scholarship organizations.

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Economics

Unit economics and how you fund the plan

Economics

Setup
$55,000.00
Gross/unit
$75.00
Op/mo
$3,000.00
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Capital Strategy

Founder capital and grants for validation. Angel or pre-seed equity for technology and operations. Debt facilities for the lending portfolio. University risk-sharing agreements. Impact investors and education-focused funds. Partnerships with regulated financial institutions.

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