Your Startup Venture

One clear sentence that articulates the problem your startup solves.

How does your venture solve the problem you have articulated? Keep this short and concise.

Why is this a problem worth solving?

This is a list of competitors and alternatives. When a customer looks at alternative ways to solve the problem your startup solves, what will they see?

Within this landscape of competitors and alternatives, how is your venture positioned?

What unique advantage does your startup have that may help you defend from competitors?

What do you think your startup's Ideal Customer Profile will be?

What does the customer journey look like from first touch to paying customer?

What makes someone suddenly be in the market for what your startup provides?

What are the top 3 benefits that your product or services provides to customers?

What is your plan for getting to Product-Market Fit?

As you work your way toward Product-Market Fit, what are the key metrics that matter?

What are your distribution channels? Direct to consumer, or via resellers, or?

What are the Unit Economics for this venture, what do we expect the CAC:LTV to look like, and what are our capital needs?

What source and structure of capital will best align interests between founders, employees, shareholders, and investors?